The Direct Action Company, Inc. began in 1983 with a single
product called Direct Action. It was based on a "new" feed technology
called chelation, where a mineral is wrapped with an enzyme to naturally
enhance the utilization of the mineral. Today, biotechnology in the feed
business has gone from an obscure area of research to become an industry in its
own right. We have been able to take advantage of the latest research and
technology to give our customers products that will enhance the performance of their
horses whether they are working in the fields or showing in the ring.