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Serving the animal health industry since 1941

MAP Policies

What is a MAP Policy?

A MAP Policy is a Minimum Advertised Pricing Policy. It is also sometimes referred to or known as: MAPP and/or an IMAP (Internet Minimum Advertised Pricing) Policy.

Vendors listed here have implemented and provided us with a formal, written MAP (aka: MAPP and IMAP) Pricing Policy for their brands/products that we offer.

Why is this information important and necessary for Dealers/Resellers to be aware of? Adherence to the formal, written Vendor MAPP is required to resell these products to consumers.

MAP, MAPP or IMAP Policy violations are determined at the discretion of the Manufacturer.

Manufacturers and details shown here are kept as up-to-date as possible according to what, when and how MAP (aka: MAPP and IMAP) Policies are provided to us by the Manufacturer.

For the most up-to-date information and details, please contact us at or call us at +1 (800) 578-9234 .

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